Further research into the use of split screens in the media industry.

History/Influences
Several studio-made films in the 1960s made the split screen technique popular. They include John Frankenheimer's Grand Prix (1966), which he made after visiting 1964 New York's World Fair where Ray and Charles Eames had a 17-screen film they created for IBM's "Think" Pavilion and the 3-division film To Be Alive, by Francis Thompson, which won the Academy Award that year for Best Short, Richard Fleischer's The Boston Strangler (1968), Norman Jewison's The Thomas Crown Affair (1968), Aiport (1970), Woodstock (1970) and More American Graffiti (1979)
It is common to use this technique when two character's are in a telephone conversation and this idea was used back to the early silent movies, as in Lois Weber's triangular frames in Suspense (1913) and also in Pillow Talk (1959) where Doris Day and Rock Hudson share a party line.
The BBC series Coupling made extensive use of split screen as one of several techniques that are unconvential for TV series. One episode, 'Split', was even names after the effect.
The acclaimed Fox TV series 24 used split-screen extensively to show simultaneous events to link with the show's real-time element and it's also multiple storylines. The director of the pilot, Stephen Hopkins, was greatly influenced by The Boston Strangler's use of multiple screens to create tension.

Split screens used in music video's

Michael Jackson's "Billie Jean" video shows a number of freeze frames all shown together in a split screen. Michel Gondry uses the split screen technique in many of his videos for example "Sugar Water" - Cibo Matto (1996) shows one side of the screen of the video being played normally so the female character is moving normally and going through her day while on the other split screen the other female character is reversing through her day. The two sides sometimes interact for example passing objects.

Using this information in our own music video

Similar to "Sugar Water" - Cibo Matto (1996) we are having our two characters going through their everyday lives but both character's will start from the morning but we are making it so the boy is ahead in time so the two character's never collide in the music video. They won't meet back up again so similar to "Sugar Water" we are playing about with time but also showing the two character's simultaneously.

Examples

chelsea girls - Andy Warhol pillow talk - Michael Gordon

Cibo Matto- Sugar Water [PV]
Uploaded by skanel. - Watch more music videos, in HD!

The above video is Cibo Matto - Sugar Water which uses very good split screen where one character goes forwards normally while the other reverses which again shows a split screen playing around with time.

Explain what Find Your Tribe implies about the concept of identity in today's world.

Find Your Tribe implies that identity is fragmented and always shifting and changing into something else based on different things in the media.
Pick 'n' Mix identity is some people's views on how we shape our identity today based on how we want it. Find Your Tribe leans more towards this view because when you have finished answering the questions and find our your 'tribe' Find Your Tribe explains it to you for example if you are an indie kid it describes you as, 'Most of your favourite bands are the same age as you so you need id to get into gigs' and 'if you'd been able to pick your parents you would have picked the strokes' which shows that Find Your Tribe thinks that identity is based on music and other things from the media which shows they believe in the pick 'n' mix idea of identity.
The modernist view of identity is how your parents bring you up and the ideas and beliefs they give you, like the area they bring you up in etc. This backs up Maffesoli's idea of Urban Tribes and how location effects your identity and social group and especially metropolitan areas like cities. Your parents choose where they bring you up which effects the people you hang out with for example if you are brought up in the city you would have a wider range of different people but if you grew up in the country there would only be a selected group of people and therefore less social groups.
Michel Maffesoli believes in "The Time of Tribes" which means that the era we are living in has various social groups which evolve and expand into further subgroups and most groups are inspire by film, music and fashion and other things from the media which surrounds us which is how Find Your Tribe views identity. Maffesoli believes that social groups have identity politics which means rules within a social group so what we should wear and people we should socialize with outside the social group.
Find Your Tribe implies that younger people all have to be part of a 'tribe' which means a social group of people who like the same music, and fashion and etc as you do.

Treatment for Music Video

The concept for our music video follows the story of a relationship breaking down, however within the music video we have decided that using a romantic relationship would be too cliche so we have based the music video on a break-up instead and only reflect on the day they broke up - always leaving their relationship between the two characters. Our music video is in the style of Jean-Sebastian Monzani; who created the video in our research, that we have taken most inspiration and ideas from. Jean-Sebastian Monzani's video, that we have taken inspiration from, includes the use of notes and letters, to spell out feelings and thoughts, which we are going to apply to our own music video, through using notes and letters stuck onto the train windows to show the girls feelings. We are also going to write selected pieces of the lyrics into the sand at the beach, and when the tide comes in the sea will wash away the words, therefore representing how the girls feelings towards the relationship have been washed away and are no longer present just like the lyrics in the sand, and also signify that the relationship is in the past and there is no possible chance of a reconciliation between the couple. We are also going to use the idea of a split screen, just like the one used in (500) days of summer and Daniel Powter's, Bad Day music video, to show the couple have separated and they are living through their days apart instead of together. The split screen is a representation of the fact that the couple have parted. We will also refer to Death Cab for Cuties, Grapevine Fires music video, because of its emphasise on the use of captions and using images to show the plot of the video which is similar to Jean-Sebastian Monzani's video. We are going to apply this to our own video by using letters and words on paper to show the lyrics and how the lyrics affect the mood of the couple's separation.
There are a few themes raised in the music video. Time is a big theme because we have decided that the boy will be ahead of the girl so when he get's to the beach she is still on the train and when he leaves the beach she is getting there so then the couple never meet up again to avoid the cliche endings which usually appear in music videos. Also with the boy being ahead of the girl in the day it emphasizes their separation even further because they aren't going through the day at the same time like they would have done when they were together because they spent all their time together.
We have chosen four differnt locations for our music video they are; the girls bedroom, the train and train station and the beach; Sheringham. Sheringham, is the main location, where most of the video will take place, however we have chosen the other three locations in order to build up the girls character and show her journey to the main location, Sheringham. We have decided not to reveal exactly who the character is until we arrive at the beach because the journey to the beach will reveal parts of her words and letters which will show lyrics and feelings. The lighting is going to be light and pale, this lighting will then relfect the girls costume, which is going to be of a pastel colour. Using the beach as our main location is very important within our video, the props being; the cut out letters, notes and images to be reflective of their realtionship, because this is a place were they would have spent time as a couple and the beach would be their 'place' but also the place where the couple broke up. The props are images. They are important, because we using these as our main focus throughout the video, particularly for the duration of her journey to the beach. We will show a fast scene of photograph's from the day the couple broke up at the beach while the girl is on the train which is why the couple go to the beach at the end of the music video and this revealed to the audience nearer to the end.
Our target audience is 16 to 25 age range, both male and female, however perhaps slightly more appealing towards females within this age range. We think that our music video will appeal to this group of people because of the style that we have chosen to adopt within the video, that being very modern. The video, has been created in an artistic and creative manner, therefore it is more likely to appeal to 16-25 year olds, than any other age group. The theme and plot of the video, is also more relevant to this age group. The way the video has taken on a creative edge also mean's that the video appeals to a creative social group of people. The reason why the music video appeals to males as well as females is because the music video isn't based on the romantic side of the relationship so the video isn't mushy so male's can relate to the music video and the issue's raised.
Written by Louise McGee

location shots

For our location we have decided to use a beach for the couple's favourite place, and in the music video it will be their journey back to the place they broke up. During the music video they will reminisce over the day they broke up at the beach. We thought the beach was a good place because the waves symbolize washing away the couple's old feelings for each other, and starting again. We chose Sheringham because we can use a train to get there and the train symbolizes the couple's journey that they have taken together. Sheringham also has a lot of character like the large rocks etc. We have decided to use my bedroom as the girl's bedroom for the beginning scene's because my room has a lot of light colours and is quite a big space. The bedroom is used to develop the character further and to, again, show the audience the journey from the girl's house to the beach. The bedroom also shows that the girl has only just woken up and that then shows the different times the couple are on which then emphasizes the separation again. A big theme in our music video is journey's, and moving on but also remembering and missing the relationship they shared. The boy's opening shot will be set in the kitchen and he will be eating breakfast to show that the boy is further in the day than the girl is.

Concept Board for Music Video

DSC_0899
Originally uploaded by xlondoncalling

Annotated concept board with our ideas for our music video.

Find Your Tribe

"You are an Indie Kid! There’s nothing like the twang of a guitar to get your Converse tapping. Indie Kids are part of a mass – whether that means swaying with their friends at a gig, commenting on Drowned in Sound’s message board or trawling through band profiles on MySpace for the next exciting sound. It’s amazing what can still be done with a guitar, you know."

results from findyourtribe.co.uk