Saturday, 18 September 2010

Explain what Find Your Tribe implies about the concept of identity in today's world.

Find Your Tribe implies that identity is fragmented and always shifting and changing into something else based on different things in the media.
Pick 'n' Mix identity is some people's views on how we shape our identity today based on how we want it. Find Your Tribe leans more towards this view because when you have finished answering the questions and find our your 'tribe' Find Your Tribe explains it to you for example if you are an indie kid it describes you as, 'Most of your favourite bands are the same age as you so you need id to get into gigs' and 'if you'd been able to pick your parents you would have picked the strokes' which shows that Find Your Tribe thinks that identity is based on music and other things from the media which shows they believe in the pick 'n' mix idea of identity.
The modernist view of identity is how your parents bring you up and the ideas and beliefs they give you, like the area they bring you up in etc. This backs up Maffesoli's idea of Urban Tribes and how location effects your identity and social group and especially metropolitan areas like cities. Your parents choose where they bring you up which effects the people you hang out with for example if you are brought up in the city you would have a wider range of different people but if you grew up in the country there would only be a selected group of people and therefore less social groups.
Michel Maffesoli believes in "The Time of Tribes" which means that the era we are living in has various social groups which evolve and expand into further subgroups and most groups are inspire by film, music and fashion and other things from the media which surrounds us which is how Find Your Tribe views identity. Maffesoli believes that social groups have identity politics which means rules within a social group so what we should wear and people we should socialize with outside the social group.
Find Your Tribe implies that younger people all have to be part of a 'tribe' which means a social group of people who like the same music, and fashion and etc as you do.

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