What have you learnt from your audience feedback?

1. What do you like on the whole about the music video?

2. What genre would you link with this music video?

3. What do you think about the actors? Do they fit the roles? Can you relate to them?

4. What part of the video grabbed your attention the most?

5. What did you dislike about the music video?

6. What other music have you heard which links to this music video?

My target audience is young females, and possible males who are of folk-pop genre, who listen to music such as Ellie Goulding and Laura Marling, while shopping at Topshop and vintage boutiques. My target audience are quite quirky and different, and enjoy listening to new music to add to their favourites which is why I think they will respond to Shannon Hurley, and have asked these questions to make sure I have achieved everything they have wanted from a music video.

I gave my questionnaire out to people aged 16-24, mainly females because of the feminine qualities surrounding the music video, but also a few males to get their opinion and hear their thoughts on the male actor in the music video and how they respond to him. I used facebook (a social networking website) to hand out questions to people who I believe fit my target audience, and I also handed out questionnaires at sixth form to hear their response about the music video.

The answers I received were very useful. For the first question a lot of people replied with, 'the relationship of the two actors is very effective', 'the relationship and how you have captured all the relationship qualities really helps me respond to the actors', 'I really enjoy the aesthetics of the music video'. The last quote about the aesthetics of the music video really helped me realize that the music video had captured that folk-pop feel of the music video, which is really important because the music video is targeting the right audience through the feeling of the music video.

For the second question the responses were quite varied, 'The song links to the acoustic genre.. the split screen is so creative that makes me think folk', which is what I was aiming at because the song is acoustic, but it has the elements of the folk genre. I want my audiences to think about all these qualities when they are watching the video.

For the third question my most helpful answer, and the one which made me feel confident and helped me realize that I had achieved something which worried me was, 'The actors are really realistic which makes me relate to them'. I was worried in the beginning about the cast of the music video because they were quite unconventional and not like actors in other music videos. I wanted the female character to have that beauty aspect around her, but I also wanted audiences to recognize something in her which they see in their friends which makes the music video something audiences can relate too.

The fourth question was about which part of the music video grabbed your attention and the answers varied from, 'the train station shots' too 'the shots of the live performance and the use of one space.', which shows how the location reaches out to different audience members of the folk genre. I am glad that the audience likes the one location because that shows that the folk aspect of privacy, cosiness and friendliness have come through in the video and have helped the audience relate to the surroundings of the artist.

The fifth question asked the audience what part of the music video they disliked and the helpful answer which really made me think was, 'At the start instead of going straight into the artist playing, introduce your characters to the audience further.'. This answer is really helpful, and had made me think that if I could re-do the music video I would carry on with the characters much further to introduce them and introduce the atmosphere of the video in more depth.

In the sixth question a lot of people answered with Laura Marling and Ellie Goudling which is really good because then the genre of folk-pop has really shown through the video. We wanted the creative flair of Laura Marling's videos but the music is similar to Ellie Goulding and Kate Voegele we wanted aspects of them in the music video also.

Hearing audience feedback has made me feel more confident about the music video, and has helped me understand further how I have achieved to target my audience.