Sunday, 10 October 2010

3 artists to analyse

The 3 artists I have chosen to analyse are Kate Voegele, Laura Marling and the band She & Him (Vocals: Zooey Deschanel).

Kate Voegele

Kate Voegele links to Shannon Hurley vocally. Their voices sound quite similar whereas Laura Marling and She & Him have a distinct sound. Kate Voegele is an american singer/songwriter who has been signed with a few music record companies. One of them was MySpace Records which allows Voegele to be advertised through MySpace which is used mainly by young adults which helps get her music listened to by young people. Kate Voegele also plays a character in the show One Tree Hill and her part is mainly singing which allows viewers of the show to listen to her music. Viewers of One Tree Hill are a range of people but probably more directed at younger people. By looking at Kate Voegele's past tour dates she has toured internationally which allows her to interact with her fans and gives her fans a chance to see her.
Her most recent album 'A Fine Mess' appears to be more commercial and mainstream than the other artists I have chosen but the album cover seems to appeal to a younger audience because the font chosen for her name seems like a grafitti/paint style which could be trying to aim the album at younger audiences but because of the paint style the album could be trying to aim at creative audiences as well. The artist is on the album looking fresh and quite stylish which could be trying to indicate to what audiences would like the album but the album cover doesn't really indicate what sort of music the artist is trying to sell.

'One day I'll turn around, I'll see your hand reach out I'm only fooling myself, yea yea yea But maybe when you smile It means you'd stay awhile Just maybe you'd save me now I'm only foolin myself, yea yea yea I'm only foolin myself.'

Above are lyrics from Kate Voegele's song Only Fooling Myself which are similar to the lyrics of Shannon Hurley's 'Sunrise' because they have the romantic, wanting somebody back feel to them. From these lyrics you can tell that Kate Voegele is trying to gain a female audience because of the romantic/feminine feel to the song. She is trying to interact with her audience by tapping into emotions experienced through a break up so when people listen to the song they can relate and become a fan of the music.



The video above is of an interview with Kate Voegele which shows her interacting with her fans by her answering questions they have sent her. She appears to be a happy, lively person with a lot of ambitions and she seems very professional as well.

Laura Marling

Laura Marling is from Hampshire, England and she is very well known in the London folk scene.
Laura Marling has released two albums and both of them have a very creative edge. Her first album is made up of painted swirls, and other things. Her second album is of her which is similar to Kate Voegele's but the Laura Marling on the album cover is a painted version of herself which seems like a self portrait which again is very artistic. From Laura Marling's album covers she is trying to reach out to a creative audience, and seeing as Laura Marling connects herself to the folk scene she is clearly trying to connect herself to that crowd but maybe bring some of that crowd into other social groups who listen to her music.

'Many trains and many miles Like you to me on this sunny isle What of which you wish to speak Have you come here to rescue me?'

Laura Marling's lyrics are more poetic but have the same romantic feel that Shannon Hurley's and Kate Voegele's do as well. Marling's lryics have a quirky edge so it's a bit harder to relate to her lyrics but they are still similar to Hurley's and Voegele's. 'Have you come to rescue me?' are similar to Voegele's lyrics in wanting someone to be with her, which is similar to Shannon Hurley's again. Vocally Laura Marling has a different style to her voice, but the artists are all similar in their lyrics.
Laura Marling's website is quite arty by the way it's layed out and the choice of fonts and what she shows on her website. Right now her website seems dedicated to her last trip to India whereas other artists would be promoting their new products. Marling is promoting her new album, and tour dates as well but they aren't the sole focus. She is appealing to her audience by showing she is interested in international things and learning new things from different cultures which inspires her audience to gain knowledge like she does.

She & Him

She & Him are an american indie folk band consisting of Zooey Deschanel and M. Ward.
She & Him have released two albums (Volume One & Two). Both albums have a creative cover which shows they are trying to appeal to an artsy/indie audience seeing as their music is indie folk they are trying to appeal to the same audience. Their audiences are probably young because of the covers, they are quite creative and younger people in this generation are more creative nowadays.

'Cried all night
Till there was nothin more
What use am I as
A heap on the floor
Heaving devotion
Bbut it's just no good
Taking it hard
Just like you knew I would'

Again, She & Him's lyrics are similar to Laura Marling, and the previous artists. They have a romantic feel and the lyrics seem to be wanting to get back together with someone.



Above is the video of Zooey Deschanel (lead vocals of She & Him) on the shoot for Nylon magazine. Zooey is doing an interview for Nylon magazine which shows she is trying to target audiences who read Nylon who are usually indie/artsy type of young people. In the video Zooey has a quirky sense of style which is appealing to audiences because younger girls look up to her choice in clothes and want to copy that style. Zooey appeals to her audience through her style and her choice of magazine deals.

Why are these artists similar to Shannon Hurley?

These artists are similar to Shannon Hurley because they're lyrics are all saying the same things. The girls who I have chosen all have a quirky sense of style and stand out amongst others which causes younger girls of a particular social group to look up to them. The artists style of singing is different even though bands like She & Him and Laura Marling have a distinct style in their vocals the artists all fit into a 'folksy' kind of scene.

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