Advert

I wanted the advert to link in with the album cover so I kept with the same use of yellow behind the font with the added noise for the texture of the beach to link with the music video, and to add an aged effect to the print productions to link to our audience's interest in vintage. I wanted the advert to just be a continuation of the album cover so when audiences saw the advert, they would then recognize the album and be more inclined to watch the music video to see if the music video is similar to the print productions. Like the album cover, I wanted the advert to also link in with the music video which is why I placed a photo of the artist behind the font looking thoughtful and it seems like she is reminiscing to get the sense of a broken up relationship/romance/melancholy. The reason I have placed the font across the artist is because I want the information to stand out and be rememerable to the target audience. The reason my artist is behind the font, also, is because I don't want the artist to stand out so much and be more of a mystery/more private to the audience so the audience will be more interested in researching the artist to find out who she is. The whole advert is aiming towards my target audience (females of a 16-24 age group) because of the feminine font and how it flows together, and the way the artist is in a yellow kind of glow which appeals more to a female audience. I like how the artist's hair is blowing in the advert which again hints at the themes of the music video (melnacholy/break-up of a relationship/reminiscent of the past) therefore aiming at the target audience.

I have chosen the advert to be half of an A4 magazine because I think this artist and it's target audience would prefer an advert which wasn't too 'in your face' but the advert needs to be remembered. Because of the artist's quality and how the target audience' s other favourite artists are quite private and shy (such as Laura Marling) I think the advert needs to be an A4 because the artist needs to be seen by the audiences but not come across as overly confident.
I think the whole advert appeals to the target audience because of the vintage quality of the advert (the noise added to the yellow background) and the use of the flowing font also seems quite artsy. The feel of the advert (mostly in the picture of the artist) connotes the feelings of the music video such as a break-up which makes audiences interested in the rest of the music this artist may have to offer.